If youve been watching tv or browsing the internet lately, chances are youve come across the wayfair commercial featuring a woman who seems to be the face of the brand. Welcome to the official website of Erica shaffer is an american actress who has worked in independent films and television. Her film appearances include a family affair, [1] the truth is always complicated, the fall, [2]. Erica has earned the coveted reputation of being the most familiar and friendly face on television mostly for her work in over 200 commercials and infomercials.
Wayfair just launched a new spot from its latest go your own wayfair campaign, convincing customers to do more than just think of the furniture they want. Whats the main message of this project and why does it matter? The main message is to encourage people who cant stop thinking about getting that perfect piece of. Erica shaffer's role in wayfair's advertising strategy is a prime example of successful influencer marketing. By featuring a relatable and likable actress, wayfair bypasses. Sign up to track 12 nationally aired tv ad campaigns for erica shaffer. In the past 30 days, commercials featuring erica shaffer have had 20,346 airings. You can connect with erica. Wayfair, one of the worlds largest online destinations for all things home, launches the third iteration of its integrated strategic campaign go your own wayfair. This is the first spot of.
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